Car X-Ray

Project: to create both a car, and an x-ray view of that car. The exciting challenge was creating elements that would be similar to existing brands, at the same time as it’s not any particular brand at all. We also had to create a believable, yet not cluttered, x-ray view.

The agency added text and ran the campaign in one of the biggest newspapers in Norway, VG.

Client: SnapDrive |  Country: Norway  |  Agency: Starcom  |  Creative director: Solveig Indregård  |  CGI: FireGrader  | Post production: FireGrader